Learn

Find the perfect domain to get your business online with Google Domains.

Get started by choosing from over 300 different domain endings, and learn about different pricing options and add-ons.

Learn how to create and publish your website with this guide from the team at Google Sites.

Easily create, collaborate, preview, and publish your site without any programming help.

Learn how to build great sites and get support for them once they’re up live from Google Webmasters.

Create content for your users, improve your search presence, and explore a range of additional resources.

Take your business further with Google’s online advertising program. Find out how you can start creating successful ads with these helpful guides.

Learn the basics, how to create mobile ads, the best ways to optimize your campaigns, and best practices to get the most out of Google Ads.

Discover the keys to making a social media strategy work for your business.

Learn how to choose the right platforms, create a regular posting schedule, and manage all of your social media accounts.

Learn how to create a useful ad experience to help your customers take action.

With an ever-increasing number of brand touchpoints, Discovery ads help you connect with your audience at any time online.

Learn how to drive visits to your store listing, review and improve your store conversions, and understand what users are saying about your app.

This guide from Google Play shares all the best practices you need to succeed and grow.

Learn how to create compelling ads and better creative messages for people searching on google.com.

This guide will help you to write better copy, create powerful messaging, set up your ads for success, and test and optimize messages.

Learn how Google and YouTube can help you reach the right audiences and capture their attention.

Understand how to use Google and YouTube to help grow your brand awareness with this guide of insights, stories, and tools.

Discover and refine the one true thing that defines what you’re doing and how you work.

Learn how to share your core values and deliver on the promises you make from branding expert, Ben Roth.

Learn how to use Google Ads to increase awareness of your brand and business.

This online activity from Skillshop will teach you how to connect with your audience at scale, how to deliver the right message, and how to improve marketing performance.

Learn how to use powerful branding tools and techniques to build up your brand equity and connect to your target audience.

A series of videos, exercises, and worksheets from Google for Startups partner Techstars will take you through six steps to help you build a powerful brand.

Learn how to build relationships with your customers by unifying their data and stepping into their world.

Create a connected customer experience by looking at the end-to-end journey and connecting with them at the right times.

Learn how to build great sites and get support for them once they’re up live from Google Webmasters.

Create content for your users, improve your search presence, and explore a range of additional resources.

Make your content easier for search engines to index so you are more discoverable.

Whether you’re a specialist or just getting started, this guide from the Google Search Quality team will help you optimize your site.

Get started using Google Sheets to develop collaborative project plans.

Learn how to track, update, and work together on project tasks with your team in one shared spreadsheet.

Learn four productivity tips to help you break your multitasking habit and be more productive.

Rethink productivity and reframe your days by focusing on getting the right things done, using these methods.

Learn how to add Google Pay to your website or app, so your customers can pay with the click of a button.

Discover the best practices to help you offer a simple and secure checkout experience for your customers.

Explore different monetization options and best practices to help you earn more.

Develop a flexible monetization strategy that works with your audiences and markets.

Learn how to use a subscription payment method to monetize your apps and games.

Discover tips from experts on finding the right offer and price, and getting started with subscription monetization.

Learn how setting challenging and specific goals will help your teams work smarter and more effectively with this guide from re:Work.

Discover how to use Google’s goal-setting tools to help focus your teams, enhance employee engagement, prioritize work, and push people out of their comfort zones.

Learn about Google Assistant Investments and how to get involved with them, if your early stage company is working to move the voice and assistance ecosystem forward.

The program offers benefits such as investment capital, access to Google teams, early access to features and programs, Google program credits, and potential co-marketing opportunities.

Discover Google Ventures, the investment arm of Alphabet and explore the companies they’ve invested in.

Read articles from the team and their partners, plus news from growing companies.

Explore how Gradient Ventures helps early stage AI startups to grow with a founder-first, early-stage approach.

Learn about how they bring technical expertise and Google resources to startups when they need it most.

Learn how to make your technology business look attractive to investors.

Hear from venture capitalist Matteo Vallone, on how further funding can support your business and what to expect once you get it.

Discover the ten hacks from Code for America that can improve your hiring process.

Learn from real-life examples and guiding steps based on research with HR departments and job applicants.

Learn how to make the best hiring decisions from a longtime member of the recruiting team at Google.

Discover ways to structure how you screen, interview, and assess candidates to develop a better hiring process.

Learn how to define a job role, responsibilities, and qualifications.

This guide from re:Work will take you through the steps to write better job descriptions to help you find the right people to hire.

Replace your traditional interviewing process with one that focuses on saving you time and finding the right person for your team.

Byteboard helps you make better technical team hires and removes bias from the process, by focusing on on-the-job software engineering skills.

Discover how hiring by committee instead of by one person, will help you find the best employee for your business.

This guide from re:Work shows you how to set up a committee, review candidate content, and make hiring recommendations.

Learn what makes a great manager and how to find, train, and support them in your business.

Hear from Google expert Sarah Calderon, as she discusses Google’s best practices for hiring managers.

Stay up to date with the latest marketing research and insights from Think with Google.

Discover consumer insights, marketing strategies, and articles on the future of marketing to fuel your business.

Learn how to inspire digital confidence in all of your users, no matter where they live, what language they speak, or whether they’ve used a phone before.

Use tools developed by IDEO, Google, and the Bill & Melinda Gates Foundation to support your users, no matter who they are.

Learn how to get real feedback from people before your product goes to market.

Developed by Google Venture’s Jake Knapp, the Five-Act interview process, helps you improve your product before launch using input from potential customers.

Unlock a deeper understanding of your customers, the steps they take, and their pain points.

Google’s customer journey mapping tool will help you to identify insights to build a better customer experience.

Learn the eight shortcuts to help you to be more efficient with your research.

With 24 years of UX experience, Michael Margolis shares his learnings to help you cut corners, save time, and be more efficient with research.

Understand who your most important customers are on YouTube.

With Find My Audience, you can identify your audiences, download their profiles, and learn how to connect with them.

Learn how to develop a customer journey map with this resource from Seedcamp, by understanding all of the actions and steps your users have to take to bring value to your business.

A customer journey will help you to think from your customer’s point of view, identify their key behaviours, and use these insights to develop key actions.

Understand your audiences better by getting answers from real people with Google Surveys.

Discover a quick, affordable way to get valuable insights from your target market, so you can make smarter business decisions.

Learn what your customers are searching for, in real time, to understand what they need.

Google Trends helps you find what people are searching for, when they're searching for it.

Learn how to engage players in your game design process to build a better game.

Hear how Jagex’s Ben Clark takes a unique approach to feature testing and player engagement, and keeping them actively involved in the process.

Discover new markets and users across the world to increase your revenue.

Google’s Market Finder tool helps you identify potential opportunities, build your growth plan, and start selling to more people.

Discover new markets and users across the world to increase your revenue.

Google’s Market Finder tool helps you identify potential markets, build your growth plan, and start selling to more customers.

Learn how to identify and prioritize new markets, and get your business ready to reach them.

Hear from Google experts as they discuss how to connect with audiences around the world.

Discover the importance of designing a product that is accessible to everyone.

Watch this three part series to learn how you can make sure your product is able to connect with every user.

Seven leadership strategies to overcome the biggest risk to startup success

Learn how to navigate growing your startup with key advice from expert Dennis Mortensen.

He shares advice on focusing your offering, solving the main paint points, and aligning your team around your main goal.

Discover the signs to know when it’s time for your startup to scale up with Startup Grind.

Five key goals to meet will help you to build the right foundation for your startup, so you’re prepared to scale and for long-term success and growth.

Understand that trust is the most important part of creating a team that will go further.

Learn about the eight building blocks of trust necessary in businesses to create a culture that will improve performance.

Learn the different ways to measure effectiveness in your teams to help them reach their goals with this guide from re:Work.

Understand the importance of using cultural and business goals to identify what makes teams more effective, and drive how to build a more effective team.

Improve performance and job satisfaction by allowing your teams to choose the tools they want to work with.

This guide will teach you how to let your team choose their tools, avoid common pitfalls, and measure tool performance.

Learn key tactics for overcoming moments of self-doubt and what behaviours you can avoid to feel more confident.

This lesson from Primer will explore what Imposter Syndrome is and teach you key methods to overcome it.

Learn how finding the right balance can help to power the success of your work and business.

This lesson from Primer will teach you the One Simple Thing method and show you how both you and your team can find and benefit from work-life balance.

Work smarter by using cloud-based Google Workspace tools to allow you to collaborate more effectively internally and with your clients.

Learn the five tips that can help you to work closely with customers, build loyal teams, solve problems collaboratively, simplify project management, and hire the best people for long-term success.